If
you want to attract customers and increase sales using the Internet, SEO measures are indispensable. In addition, SEO tools exist as a means to do so.
Therefore, we will explain the types of SEO tools and the effects of
introduction so that it will be helpful for those who are actually considering
introduction.
What is an SEO tool?
SEO
is an abbreviation of "Search Engine Optimization" and is also known
as "Search Engine Optimization". The basic meaning of
optimizing a search engine is to make the websites you manage to appear as high as
possible in the search results when you search for a specific keyword. And the
tool that performs the analysis and research necessary for that is the SEO tool. There are many types of SEO tools, each with different capabilities.
There are various types of tools, but the five typical ones are "access
analysis", "internal diagnosis", "keyword selection",
"search/analysis of search ranking", and "integrated
tool".
Access analysis tool
In
order to take SEO measures, it is first necessary to understand the access
status of the website and the tool for that is the "access analysis
tool". By using this, you can know not only the number of visiting users,
but also the number of accesses for each content, the attributes of visiting
users, the reference URL, the external link clicked, and so on. More
specifically, we know the gender and age group of visiting users, and when they
access from which country or region using what device, browse which page for
how many minutes, and purchase what product. You will be able to understand
whether you did it. You can also check the daily and monthly changes related to
them.
Internal diagnostic tool
No
matter how attractive products are sold and useful information is posted, if
the website is poorly created, the display ranking of the search engine will
not rise easily. Therefore, what is needed is an "internal diagnostic
tool". Search engines use a program called a crawler to collect data on
the Internet, but internal diagnostic tools look inside the website and point
out areas that interfere with data collection. For example, if there is a
problem with the title or HTML structure of each page, it will list them. All
you have to do is follow the list and fix the problem, which is very
convenient.
Keyword selection tool
Some
words searched by search engines are frequently used, while others are not. And
websites that actively use frequently searched words are more likely to be
searched. To do this, you need to know what words are being searched and how
much, and it is the "keyword search tool" that makes this possible.
By using this, you can see how many times a specific search engine searches for
a compound keyword that combines the main keyword of your site and its
sub-keywords in a certain period of time. And if you replace a keyword with a
small number of searches with another keyword, you can expect an increase in
the number of accesses.
Search ranking survey/analysis tool
Even
if you find that there is a problem with keyword selection, you may be confused
about what kind of keyword to enter instead. In such a case, it is convenient
to have a "search ranking survey/analysis tool". This tool investigates
and analyzes what keywords on your website affect your search ranking. By doing
so, you can see at a glance the increase or decrease in the number of accesses
for each keyword used, which is useful when searching for the most suitable
keyword.
Integrated tool
In
addition to those that specialize in each function, some SEO tools also have
all the main functions such as "access analysis", "internal
diagnosis", "keyword selection", and "search / analysis of
search ranking". That is an "integrated tool". It has all the
functions required for SEO measures, and it is very convenient because you do
not need to use or combine tools for each purpose. In addition to the above,
some have functions such as "backlink check", "broken link check",
and "copy and paste check". Therefore, it is a recommended tool if
you want to take SEO measures efficiently.
Effect of introducing SEO tools
There are three main benefits to introducing SEO tools:
1. Streamlining SEO measures
It is not impossible to take SEO measures without using SEO
tools. However, this requires you to manually collect various data and analyze
it yourself. Aside from small personal blogs, if you become a corporate site of
a certain size or larger, the number of accesses and target keywords will be
enormous. It is too inefficient to do that manually. In that respect, if you
introduce an SEO tool, data collection and analysis will be done in a very
short time, so you will not have to take extra time and you will be able to
concentrate on creating content.
2. Greatly improved search ranking
By
introducing SEO tools, it is possible to analyze more detailed data compared to
taking SEO measures only by human power. As a result, detailed measures can be
implemented according to the target group. What's more, it's easy to see how
much the search ranking has changed before and after taking measures.
Therefore, it is possible to quickly implement highly effective SEO measures,
and it is expected that the search ranking will be significantly improved.
3. Competitive site analysis is possible
Some
tools can perform access analysis, internal diagnosis, keyword analysis, etc.
of competing sites as well as their own site. With such tools, you can analyze
competing sites that are ranked higher in the search and use them to improve your
site.
Recommended
SEO tools
The following articles provide an overview and features of recommended SEO tools.
A THOROUGH COMPARISON OF 14 RECOMMENDED SEO TOOLS! (PAID / FREE)...