There are so many tools in digital marketing that it can be confusing. Here are 10 tools that every digital marketer should use.
1. Search Console
It talks to a search engine and gets its interface through Search Console. Are there any crawl errors? Are there any indexing errors? Does the sitemap update automatically? What search terms are people searching for organically and what are the click-through rates for organic searches? You can get all your data from the Search Console tool. 2. Keyword Planner
You want to know how users are searching on search engines, what traffic they are driving, how much competition they have, and how much they need to bid for each keyword. Get that data from the Keyword Planner tool. It can be used to identify keywords for which you want to optimize your site. Another related tool is Soovle. It provides keywords that people search for on different platforms. Now, if you want to optimize YouTube, you may have queries with more keywords with longer keywords, such as 'how'. Understand the nature of queries people make on Google or on Amazon or YouTube.3. Google Trends
Google Trends organizes trends based on what people organically search for among millions of searches on the web. It can really reveal whether the trend is up or down. Competitive benchmarking can also be done. Are your competitors more interested in your target audience? Are more searches going on for your competitors, or are your interests differing by region? 4. Social Mention
I want to see if there is a buzz for a brand and get a real-time grasp of the buzz over the last 24 hours. Social mentions tell you the extent of your reach, your emotional or negative level. Perhaps a lot of people are talking about your brand, but there can be a lot of negative emotions. Then the brand's goal is to turn negative emotions into positive ones. What keywords do people associate with? What hashtags do people associate with a company or brand? Find out using social mentions.5. Fan Page Up
Do you want well-analyzed analytics across all social media platforms? Then there's the tool Fan Page Karma uses. We provide analytics for Facebook as well as LinkedIn, Instagram, YouTube, Pinterest, Snapchat, and more. You want to know if there are people involved with you and your brand. What is the participation rate? This tool will tell you all of these delicious insights. You can see what the number of video views, shares, retweets and posting frequency are. What is your response speed? All of these are comparable to the competition. 6. Twitonomy
Mainly used for Twitter. Do you want competitive benchmarking? How many followers do you have for your competitors? What is your retweet rate? What is the social impact? You can find all of this in twitonomy.7. Followers
A lot of people are following you, but you have a social impact. You need to identify bloggers, thought leaders, and influencers in your field. Followers can be identified using their etymology, they can be followed, they can tweet directly, and they can build relationships. They can follow you.
8. Google Analytics
It's free if you don't want to go for the professional version. Google Analytics tells you how many users converted, how many users drove you to reach your goals, how many multi-channel funnels you had, and which channels you interacted with before your final purchase. It will also help with your ears. If you think the last click isn't the right attribution model, you can do a linear attribution that weights all interaction channels equally. It also has built-in tools for heat maps. You want to determine which sections of your website users are spending more time on, and which buttons are being clicked. I understand all of this in Google Analytics' Heat Maps tool.9. SEM Rush
You want to see and compare the number of unique users who have visited your site against your competitors. How much time do they spend on the site? What is Bounce Rate? What is stickiness? What is the depth of engagement? All of this data is very easy to use with SEM rush.
For more digital marketing articles – the biggest digital marketing trends , top things to focus on digital marketing to grow your business, and powerful tips to break targeting in digital marketing .
