At spring, we've analyzed thousands of
customer cases and determined that the effectiveness
of an eLearning course depends on
its content. The more relevant, interesting
and interactive the course, the more
its effectiveness will be increased. There are many types of content to choose
from. Here we list the main types to consider.
Online course
Simple online courses are often
presented as slides with information
and media (video, audio and images).
Current authoring tools (called authoring tools) allow you to diversify slides
with quizzes, dialogue simulations, and screen recordings (screencasts or video
captures). The point here is to make the experience memorable and enjoyable.
We recommend that you use this content ratio: 60% media to 40% text.
Quiz
Much like traditional school tests,
online quizzes allow you to test what your employees have learned and retained
from the lesson. Today's authoring tools allow you to create fun and
interactive tests with question sequences, audio and video questions, drag and
drop elements and much more!
Webinars
A webinar is an online conference, often recorded with a
webcam. The speaker's computer serves as a blackboard on which the slides and
videos are displayed.
This format has two advantages. The
first is to be able to broadcast to thousands of employees at a time and the
second to allow them to ask questions and receive answers in real time.
Video course
Video lessons make learning visually impactful. This format is fun and can
be used for any subject. You just have to choose how you want to present it. A
video course can be an interactive course with pop-up questions and gameplay
elements, or a simple informational video.
Screen recordings
Screen recordings (also called
screencasts or video captures) can help you demonstrate how to use specific
software. For example, if you need to present a CRM to your employees, just show them how the software works with a
screencast!
Video in front of the camera
In summary, this is a video of a
person speaking in front of the camera. The aim is to spark the viewer's
interest with a compelling story. It could be a success story, an interview
with an expert, or a product highlight.
eBooks and Articles
Many LMSs have catalogs in which companies store books, long articles,
case studies, etc. Together, these materials form a solid knowledge base that
employees can access at any time during their training.
Dialogue simulations
Simulations help employees develop
their skills. They simulate a real scenario that the learner may encounter in a
professional context. It could be a
conversation with a customer in a store, or a simulation of an engine failure
in a factory… The main advantage here is that the learner can accomplish the
task safely in a virtual environment without risk of potential real problems.
VR simulations
The most effective (and expensive)
form eLearning can take is VR programs. They allow users to immerse
themselves in a virtual experience to safely experiment and make mistakes.
Broadcast list
According to a survey we did, 60% of
businesses use mailing lists. However, this format is not always suitable. You
can teach business correspondence or SEO
basics, but you should avoid email lessons on complex topics.
The downside is that when you use
direct mail you lose control. You can't track how many people read the entire
mail and what they remember from it.
Podcasts
Podcasts are very convenient. You can
listen to them in place of the radio while jogging or driving your car.
Podcasts are often long, so they need to be catchy and compelling so that the
listener does not stay in good listening.
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