What is content creation? Definition and Examples
Content Creation: Definition
In marketing, content creation is about creating media and
using it as a communication medium. This content can take different forms:
text, image, video, audio. In other words, you can create content on any type
of Internet-compatible media.
In addition, your content creation can be used to develop
ideas, present analysis, share a skill or highlight a project. In general, your
content contributes to your overall communication. This is also called content
marketing, or Content Marketing. Content marketing refers to the actions of
promoting, promoting, and advertising content. Content creation is about its
production as such.
The primary goal of creating business content is to attract
new customers. This is not an advertisement, but a way to have visible online activity, nurture your reputation and maintain your brand image. There are many online platforms. Where you learn and earn. Here you can register both for learning and teaching.
Let's see some examples.
Best examples of content creation
In content creation, the content in question is a product of
your own thinking. It is not about relaying outside information, which already
exists. In this sense, the press does not create content. In contrast, a blogger who posts a new article or a videographer who writes and shoots a video
is a true, content creators.
These are two examples, but here are more:
1: Publishing an audio podcast
2: Writing a blog post, test, review, or tutorial
3:Writing a presentation sheet for your products
4: Online broadcasting of a video recorded and edited by you
5: The publication of a book, in paper or digital format
6: Dissemination of job offers
7: The publication of photographs, illustrations, or animations
You will understand, content creation is a very large field.
But it's all about creating something on your own and then posting it on social media to gain visibility.
How to create good content?
All the steps to follow in content creation
As we've said, content creation relies on two fundamental
processes: creating media and delivering it to an audience.
First, let's talk about what to avoid. When we talk about
low-quality content, we often mean shoddy, too fleeting, or insignificant
content. Bad content does not serve its primary function: to grab the attention
of its audience and provide them with value.
We are talking about fast content here, comparable to fast
food. Speed evokes the privilege granted to the quantity of production, to
the detriment of quality. Producing a lot isn't bad in and of itself, but it's
crucial that you don't neglect the quality of your content. Remember that this
is part of your communication. As with everything else, it should be identifiable
as part of your overall communication. It must represent you and your values,
convey a sense of coherence with the rest of your brand identity and be
relevant in your marketing strategy.
This is why investing in quality content is essential. Fast
content is cheaper, but much less profitable in the long run than solid
content.
If you want to create great content, here are a few things
you need to pay attention to.
Target a specific audience
Assume that your content will never appeal to everyone. Now
ask yourself the question: who does it appeal to first?
Choosing a target audience is critical, as it directs all of
your content creation towards the goal of capturing that audience's attention.
Creating great content requires a pre-established plan.
Above all, you should not go into creation headlong. In this sense, defining a
target audience from the start will allow you to establish a common thread that
you can follow in developing your plan.
Of course, the audience for your content should match the
audience for your communication at large. To create the most optimized,
relevant, and engaging content possible, you need to know the needs and
expectations of your audience.
Choose your media.
Your strategy should adapt to the format of your content.
It makes sense to think that a video is not consumed in the
same way as a blog post, in the same way, that consuming an infographic does not
require the same investment as reading a book.
Your content needs to be balanced, in that you need more
content that can be consumed quickly than content that is heavy and demanding.
It's up to you to adapt according to the objectives of your strategy. Also,
think about the time available to you and your budget to frame the development
of your content within a realistic strategy.
Establish a rigorous content creation plan.
Your plan is the backbone of your project, the guideline for
your content creation. It is very important to establish one before starting to
create.
The plan allows you to set goals and define the steps you
will take to achieve them. All with a clearly determined time horizon.
Having a plan is also essential to ensure that you have
cohesion between the different actors in your project. To produce quality
content, you will have to work as a team, or even with external actors. In
particular, there are agencies specializing in digital marketing, content creation. These can help
you build your plan and produce quality content.
The plan is also a great way to focus on the essentials of
your project. For example, having a well-established plan helps you avoid
getting too scattered or taking the wrong direction along the way.
Analyze the performance of your content.
Finally, content creation needs to be constantly analyzed.
Using performance indicators will allow you to track the
results of your content. These indicators make it possible in particular to
establish an account of the success of content creation and its evolution.
Arm yourself with encrypted data. For example, you can use
web analytics platforms to examine the performance of your content. In
addition, this will allow you to check if it actually affects your target
audience.
In conclusion
In this article, we've seen what it is about creating
content and the best examples of content you can produce. Plus, we've also seen
the 4 steps you can start taking today to build your content strategy.
That said, remember to always prioritize quality and create
original content if you want to achieve meaningful results. In this sense,
working with a specialized agency can be a real asset.
